[EP 109] Equestrian Product Design with Alexandra Cherubini

Alexandra Cherubini is founder and president of EquiFit, a Massachusetts-based company which designs and manufactures technologically advanced products for top riders and horses throughout the world. After graduating from Bates College, Alexandra found a way to combine her career with her love of horseback riding by creating EquiFit’s first product, ShouldersBack™ which was just the beginning. EquiFit has become the leading equestrian brand for providing products that protect the horse while in the show ring. Listen in and hear how she got to where she is today.